Tuesday, 21 April 2015

INVOLVEMENT STAGE

Involvement stage when local people start to provide some facilities for tourists. There starts to become a recognised tourist season.  In the earliest stage of destination lifecycle, the destination product and market share are usually unknown.

Thus the adoptions of correct strategies are absolutely necessary in order to forestall future issues ahead. These strategies include selling new product/ services to new markets and expand market share and build awareness among the tourist. By implementing both strategies, the destination hope to attain a strong market position before competitors enters.

From its humble beginnings as a tin mining town in the 1800s, Kuala Lumpur has transformed into a vibrant, bustling, cosmopolitan city that is home to more than seven million people.  Kuala Lumpur is defined within the borders of the Federal Territory of Kuala Lumpur and is one of three Malaysian Federal Territories.

It is an enclave within the stage of Selangor, on the central west coast of Peninsular Malaysia. Since the 1990s, the city has played host to many international sporting, political and cultural events including the 1998 Commonwealth Games and the Formula One Grand Prix. In addition, Kuala Lumpur is home to the tallest twin buildings in the world, the Petronas Twin Towers, which have become an iconic symbol of Malaysia’s futuristic development.


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