Involvement
stage when local people start to provide some facilities for tourists. There
starts to become a recognised tourist season.
In the earliest stage of destination lifecycle, the destination product
and market share are usually unknown.
Thus the
adoptions of correct strategies are absolutely necessary in order to forestall
future issues ahead. These strategies include selling new product/ services to
new markets and expand market share and build awareness among the tourist. By
implementing both strategies, the destination hope to attain a strong market position
before competitors enters.
From its humble
beginnings as a tin mining town in the 1800s, Kuala Lumpur has transformed into
a vibrant, bustling, cosmopolitan city that is home to more than seven million
people. Kuala Lumpur is defined within the
borders of the Federal Territory of Kuala Lumpur and is one of three Malaysian
Federal Territories.
It is an enclave
within the stage of Selangor, on the central west coast of Peninsular Malaysia.
Since the 1990s, the city has played host to many international sporting,
political and cultural events including the 1998 Commonwealth Games and the
Formula One Grand Prix. In addition, Kuala Lumpur is home to the tallest twin
buildings in the world, the Petronas Twin Towers, which have become an iconic
symbol of Malaysia’s futuristic development.
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