The Butler Sequence

  The Butler sequence have six stages: exploration,  involvement, development, consolidation, stagnation, and decline. Each stage of the tourism life cycle is differ thus required a distinctive strategy to achieve sustainable destination.Based on the analysis, Malaysia is on the development stage and it was suggested that currently the strategies used to prevent the decline of destination. The essence of strategy formulation is an assessment of whether the destination is on the right track and how it can perform more efficiently and effectively on order to become competitive and achieve sustainability.

The essence of strategy formulation is an assessment of whether the destination is on the right track and how it can perform more efficiently and effectively in order to become competitive and achieve sustainability.

   The understanding of the environment, community and tourist need and want will help the destination to outperform their rivals and sustained for the future.